Executive Team

Reid Lancaster Syed

Reid Lancaster

Chief Operating Officer

Reid serves as partner and Chief Operations Officer of Omaha-based financial planning firm Physicians Thrive. Since 2013, Reid has led the company’s operations and development. 

Reid is a lifelong entrepreneur, and he approaches every professional opportunity with a focus on driving growth, building strong teams, and cultivating meaningful professional networks. He launched his career opening and operating seven Complete Nutrition franchises nationally, and today he is passionate about supporting young entrepreneurs and business leaders. 

Reid currently serves as a promotional strategist for the Global Leadership Summit and treasurer for the Executive Forum of Entrepreneurs Organization. He has also been a member and board member at the National Association of Insurance & Financial Advisors (NAIFA).

An exercise enthusiast and former athlete, Reid believes that physical fitness is a powerful catalyst for personal and professional success. He co-founded the nonprofit, Give Sight Global, in hopes of not only encouraging others to live a healthy lifestyle but also inspire people to help those in need.